B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
44%
44% -- email overload complaint rate for email users (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
lilo.co.uk
Primary
Tier C
https://www.lilo.co.uk/blog/8-ways-optimise-email-campaign-for-conversions/ ↗
Source Article
Optimising Your Email Campaign for Conversions | Lilo
By following these 8 tips, you can send targeted emails with a higher change of being opened by your subscribers.
While email marketing is one of the oldest tools at a digital marketer’s disposal, it still remains one of the most effective ways of reaching people.
Most internet users access their em…
Original Research
lilo.co.uk
· Original study ↗
Methodology
Unattributed recent survey cited in Lilo blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email users: 44% email overload complaint rate. Source: lilo.co.uk (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/too-many-emails-44
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<blockquote cite="https://lighthousedata.io/data/too-many-emails-44" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- email overload complaint rate for email users<br><small>Source: lilo.co.uk (2016) · <a href="https://lighthousedata.io/data/too-many-emails-44" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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