B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59,000
59,000 -- influencer content views for Tom Sainsbury influencer partnership (Don't be a D**K campaign) (2026)
The influencer partnership with Tom Sainsbury earned over 59,000 views.
- Source states 59k+ views
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YoungShand
Primary
Tier B
https://youngshand.com/work/burnett-foundation-aotearoa ↗
Source Article
Burnett Foundation Aotearoa | Don’t be a D**k getting D**K | YoungShand
Burnett Foundation Aotearoa exists with the goal of an Aotearoa with zero HIV transmission.
The challenge: 59% of young gay and bisexual men get their sex education from porn, and school sex education is primarily heterosexual. How can they learn about sex safely and responsibly?
We collaborated wit…
Original Research
YoungShand
· Original study ↗
Methodology
Agency self-reported campaign result; influencer has combined 282,000 followers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tom Sainsbury influencer partnership (Don't be a D**K campaign): 59,000 influencer content views. Source: YoungShand (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tom-sainsbury-influencer-views-59k
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<blockquote cite="https://lighthousedata.io/data/tom-sainsbury-influencer-views-59k" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59,000</strong> -- influencer content views for Tom Sainsbury influencer partnership (Don't be a D**K campaign)<br><small>Source: YoungShand (2026) · <a href="https://lighthousedata.io/data/tom-sainsbury-influencer-views-59k" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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