B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- celebrity awareness rate for Tom Cruise (2023-11)
Tom Cruise had an 82% awareness rate among US consumers surveyed in November 2023, tied for highest on the tested list.
- Awareness rate measured among a tested list of celebrities in the survey
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2023-11
Entity
Sample Size
3,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The New Consumer
Primary
Tier A
https://newconsumer.com/2024/05/is-apple-still-the-worlds-hottest-brand/ ↗
Source Article
Is Apple still the world’s hottest brand?
Executive Briefing
Is Apple still the world’s hottest brand?
Apple was THE brand of the 2000s and 2010s. What will be the brand of the 2020s? Also: Starbucks tanks.
Apple was THE brand of the 2000s and 2010s, as the iPod, iPhone, iPad, Watch, and AirPods all debuted and became massive hits, the Appl…
Original Research
The New Consumer
· Original study ↗
Methodology
Online panel survey of 3,000+ US consumers fielded by Toluna in November 2023 for The New Consumer's Consumer Trends Survey; Cruise tied with Taylor Swift for highest awareness (82%) among the celebrity list tested.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tom Cruise: 82% celebrity awareness rate. Source: The New Consumer (2023-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tom-cruise-celebrity-awareness-82
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<blockquote cite="https://lighthousedata.io/data/tom-cruise-celebrity-awareness-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- celebrity awareness rate for Tom Cruise<br><small>Source: The New Consumer (2023-11) · <a href="https://lighthousedata.io/data/tom-cruise-celebrity-awareness-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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