B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

82%

82% -- celebrity awareness rate for Taylor Swift (2023-11)

Name: Celebrity Awareness Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2023-11 · n=3,000 · The New Consumer

Taylor Swift had an 82% awareness rate among US consumers surveyed in November 2023, tied for highest on the tested list.

Awareness rate measured among a tested list of celebrities in the survey

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Attribution: The New Consumer View source

Lighthouse Research Team

Last verified: 2026-09-18 · How we verify data →

Source verified Evidence graded

Value

82%

Unit

Percentage

Data Vintage

2023-11

Entity

Taylor Swift

Sample Size

3,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The New Consumer Primary Tier A

https://newconsumer.com/2024/05/is-apple-still-the-worlds-hottest-brand/ ↗

Confidence: 57/100 Vintage: 2023-11 Channel: Deep Crawl

Source Article

Is Apple still the world’s hottest brand?

Executive Briefing Is Apple still the world’s hottest brand? Apple was THE brand of the 2000s and 2010s. What will be the brand of the 2020s? Also: Starbucks tanks. Apple was THE brand of the 2000s and 2010s, as the iPod, iPhone, iPad, Watch, and AirPods all debuted and became massive hits, the Appl…

Original Research

The New Consumer · Original study ↗

Methodology

Online panel survey of 3,000+ US consumers fielded by Toluna in November 2023 for The New Consumer's Consumer Trends Survey; respondents asked which celebrities they felt most strongly about from a tested list. Swift tied with Tom Cruise for highest awareness among those on the list.

Methodology documented

Segmentation

Industrymarketing

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Plain Text

Taylor Swift: 82% celebrity awareness rate. Source: The New Consumer (2023-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/taylor-swift-celebrity-awareness-82

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<blockquote cite="https://lighthousedata.io/data/taylor-swift-celebrity-awareness-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- celebrity awareness rate for Taylor Swift<br><small>Source: The New Consumer (2023-11) · <a href="https://lighthousedata.io/data/taylor-swift-celebrity-awareness-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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