B
Evidence Grade B
Graded
under review
Safe to Cite
Current
25%
25% -- downstream conversion lift from strong tofu for Top-of-funnel (TOFU) content marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MarketingProfs
Primary
Tier C
https://remotereps.com/services/sales-outsourcing/what-is-lead-generation ↗
Source Article
What Is Lead Generation? Process, Tactics & 2026 Benchmarks
Lead generation explained: inbound vs outbound methods, how to measure lead quality, conversion benchmarks by channel, and which tactics work best in 2026.
RemoteReps
Author
Last updated:02/08/2026
15 min read
Imagine you're running a thriving business, but your website is like a busy storefront whe…
Original Research
MarketingProfs
· Original study ↗
Methodology
Downstream conversion lift from strong top-of-funnel efforts attributed to MarketingProfs 2026; secondary citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Top-of-funnel (TOFU) content marketing: 25% downstream conversion lift from strong tofu. Source: MarketingProfs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tofu-conversions-25-pct-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tofu-conversions-25-pct-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- downstream conversion lift from strong tofu for Top-of-funnel (TOFU) content marketing<br><small>Source: MarketingProfs (2026) · <a href="https://lighthousedata.io/data/tofu-conversions-25-pct-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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