B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
84%
84% -- share of consumers wanting food and drink photos for restaurant Instagram audiences (2025)
84% of diners want to see photos of food and drinks on restaurant social media/Instagram feeds.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Toast
Primary
Tier C
https://www.socialmon.ai/blog/57-restaurant-instagram-post-ideas-that-actually-drive-diners ↗
Source Article
57 Restaurant Instagram Post Ideas That Actually Drive Diners
57 Restaurant Instagram Post Ideas That Actually Drive Diners
Your food might be incredible, but if your Instagram presence is weak, potential customers will never know. Around 2 billion people use Instagram to discover new restaurants, check out the vibe, and decide where to eat. The restaurants wi…
Original Research
Toast
· Original study ↗
Methodology
Toast survey data cited by Socialmon
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
restaurant Instagram audiences: 84% share of consumers wanting food and drink photos. Source: Toast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/toast-survey-food-photos-84
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<blockquote cite="https://lighthousedata.io/data/toast-survey-food-photos-84" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- share of consumers wanting food and drink photos for restaurant Instagram audiences<br><small>Source: Toast (2025) · <a href="https://lighthousedata.io/data/toast-survey-food-photos-84" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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