B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36%
36% -- site traffic growth rate for TNVacation.com (2025)
The 'Tennessee Sound Sites' campaign led to a 36% increase in site traffic to TNVacation.com.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Association of National Advertisers (ANA)
Primary
Tier A
https://www.anamulticulturalawards.org/a/page/2025_bestinshow-winner ↗
Source Article
2025 Best in Show Winner
Original Research
Association of National Advertisers (ANA)
· Original study ↗
Methodology
Campaign results reported in ANA awards announcement
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TNVacation.com: 36% site traffic growth rate. Source: Association of National Advertisers (ANA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tnvacation-traffic-increase-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tnvacation-traffic-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- site traffic growth rate for TNVacation.com<br><small>Source: Association of National Advertisers (ANA) (2025) · <a href="https://lighthousedata.io/data/tnvacation-traffic-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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