B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- site traffic growth rate for Explore Minnesota Tourism website (2026)
The 'Find Your True North' campaign delivered website visits that increased Explore Minnesota Tourism's site traffic by 5%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
True Media / AMIN Worldwide
Primary
Tier B
https://www.aminworldwide.com/news/explore-minnesota-tourism-case-study/ ↗
Source Article
Explore Minnesota Tourism 'Find Your True North' Case Study
Original Research
True Media / AMIN Worldwide
· Original study ↗
Methodology
Agency case study campaign outcome metric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Explore Minnesota Tourism website: 5% site traffic growth rate. Source: True Media / AMIN Worldwide (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/explore-minnesota-site-traffic-increase
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<blockquote cite="https://lighthousedata.io/data/explore-minnesota-site-traffic-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- site traffic growth rate for Explore Minnesota Tourism website<br><small>Source: True Media / AMIN Worldwide (2026) · <a href="https://lighthousedata.io/data/explore-minnesota-site-traffic-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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