B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
16%
16% -- ad viewability lift for TNT Sports campaign on LiveScore (2024)
Applying first-party audience segments via LiveScore OnTarget resulted in a 16% increase in viewability for TNT Sports' campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LiveScore Group
Primary
Tier A
https://livescoregroup.com/audience/ ↗
Source Article
AUDIENCE & DATA - LSG
AUDIENCE & DATA PLATFORM
LiveScore is proud to announce the release of OnTarget, this new audience data platform gives advertisers access to reliable and robust first-party audience segments, new targeting capabilities and dynamic campaign insights.
OnTarget empowers brands and advertisers to unlock…
Original Research
LiveScore Group
· Original study ↗
Methodology
First-party audience segments applied via LiveScore OnTarget
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelevents
Cite this stat
Plain Text
TNT Sports campaign on LiveScore: 16% ad viewability lift. Source: LiveScore Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tnt-sports-viewability-lift-16pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tnt-sports-viewability-lift-16pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- ad viewability lift for TNT Sports campaign on LiveScore<br><small>Source: LiveScore Group (2024) · <a href="https://lighthousedata.io/data/tnt-sports-viewability-lift-16pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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