B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$600,000,000
$600,000,000 -- acquisition deal value for T-Mobile acquisition of Vistar Media (2025-01)
T-Mobile acquired digital out-of-home platform Vistar Media for $600 million in January 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$600,000,000
Unit
Currency Usd
Data Vintage
2025-01
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
agencies.co
Primary
Tier B
https://agencies.co/ma-blog/agency-ma-in-2025-from-publiciss-network-consolidation-to-omnicoms-merge… ↗
Source Article
Agency M&A in 2025: From Publicis's Network Consolidation to Omnicom's Merger with IPG
Agency M&A in 2025: From Publicis's Network Consolidation to Omnicom's Merger with IPG
The year 2025 marked a vibrant period for mergers and acquisitions within the ad tech and agency sector, taking place after a brief lull in activity previously. Compared to 2023’s stagnation, the past year saw a n…
Original Research
agencies.co
· Original study ↗
Methodology
Digital out-of-home ad platform acquisition
Methodology documented
Segmentation
IndustryAdvertising & Marketing
Company SizeEnterprise
RegionNorth America
Channelcontent
Cite this stat
Plain Text
T-Mobile acquisition of Vistar Media: $600,000,000 acquisition deal value. Source: agencies.co (2025-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tmobile-vistar-media-acquisition-600m
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tmobile-vistar-media-acquisition-600m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$600,000,000</strong> -- acquisition deal value for T-Mobile acquisition of Vistar Media<br><small>Source: agencies.co (2025-01) · <a href="https://lighthousedata.io/data/tmobile-vistar-media-acquisition-600m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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