B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$150,000,000
$150,000,000 -- acquisition deal value for Captiv8 (acquired by Publicis Groupe) (2025-05)
Captiv8 was acquired by Publicis Groupe for $150 million on May 15, 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$150,000,000
Unit
Currency Usd
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Davidson Capital Advisors
Primary
Tier B
https://davcapadvisors.com/marketing-and-advertising-industry-report-mid-year-review-2025/ ↗
Source Article
Marketing and Advertising Industry Report Mid-Year Review 2025 - Davidson Capital Advisors
Marketing and Advertising Industry Report Mid-Year Review 2025
Current State: Through the first half of 2025, global marketing and advertising M&A activity has softened, with total deal volume down approximately 15% year-over-year. This decrease has been driven by macro uncertainty from tariffs, une…
Original Research
Davidson Capital Advisors
· Original study ↗
Methodology
Announced M&A transaction
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Captiv8 (acquired by Publicis Groupe): $150,000,000 acquisition deal value. Source: Davidson Capital Advisors (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/publicis-captiv8-acquisition-2025
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<blockquote cite="https://lighthousedata.io/data/publicis-captiv8-acquisition-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$150,000,000</strong> -- acquisition deal value for Captiv8 (acquired by Publicis Groupe)<br><small>Source: Davidson Capital Advisors (2025-05) · <a href="https://lighthousedata.io/data/publicis-captiv8-acquisition-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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