B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
31%
31% -- ecommerce market share for Tmall Group (2025)
In 2025, Tmall Group held an estimated 31% to 39% share of China's e-commerce market.
- Reported as a range (31%-39%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baidu AiQicha
Primary
Tier B
https://www.bxtdata.com/en/insights/7584/Douyin E-commerce 2026 GMV Surpasses JDcom Five… ↗
Source Article
Douyin E-commerce 2026 GMV Surpasses JDcom Five Platform Market Share Analysis | Market Intelligence Insights | BXTData Omnichannel Consumer Data Monitoring and Analytics Platform
Douyin Ranks Third in China E-commerce GMV Surpassing JD.com
2025 annual e-commerce data reveals China's "four-horse" market structure: Tmall Group holds 31%-39% share, JD.com 16%-25%, Pinduoduo 8%-19%, and Douyin E-commerce 14%-24%. According to 36Kr, based on 2024 GMV, Douyin E-commerce has offici…
Original Research
Baidu AiQicha
· Original study ↗
Methodology
Midpoint of 31%-39% range; part of China 'four-horse' e-commerce market structure analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tmall Group: 31% ecommerce market share. Source: Baidu AiQicha (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tmall-china-ecommerce-market-share-2025
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<blockquote cite="https://lighthousedata.io/data/tmall-china-ecommerce-market-share-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- ecommerce market share for Tmall Group<br><small>Source: Baidu AiQicha (2025) · <a href="https://lighthousedata.io/data/tmall-china-ecommerce-market-share-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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