B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- consumers using social media for shopping inspiration for US, UK and Germany consumers (2021-01)
74% of consumers in the U.S., U.K., and Germany look to social media for shopping inspiration.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021-01
Entity
Sample Size
332
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tipser
Primary
Tier B
https://researchsnappy.com/2021/01/18/social-platforms-are-turning-to-shoppable-content-glossy/ ↗
Source Article
Social platforms are turning to shoppable content – Glossy - Research Snappy
With the physical and social aspects of shopping stripped away due to various lockdown restrictions around the globe, shoppable social media is poised to fill the void.
In a recent example, Instagram launched its Reels and Shop tab for users to connect with brands and creators — and to discover prod…
Original Research
Tipser
· Original study ↗
Methodology
Tipser survey of 332 consumers in the U.S., U.K. and Germany
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US, UK and Germany consumers: 74% consumers using social media for shopping inspiration. Source: Tipser (2021-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tipser-social-media-inspiration-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tipser-social-media-inspiration-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumers using social media for shopping inspiration for US, UK and Germany consumers<br><small>Source: Tipser (2021-01) · <a href="https://lighthousedata.io/data/tipser-social-media-inspiration-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.