B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
12%
12% -- reply rate lift for Tinder users receiving humorous vs earnest messages (2024)
Women were 12% more likely to reply to humorous initial messages compared to earnest ones on Tinder.
- Based on an experiment of straight male profiles messaging straight female Tinder users across 5 major US cities
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,227
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Irrational Labs
Primary
Tier A
https://irrationallabs.com/blog/tinder-humor-dating/ ↗
Source Article
We Sent 1,700 Funny Messages on Tinder. Here’s What the Responses Taught Us About Humor in Dating - Irrational Labs
The search for love is no laughing matter. But could a sense of humor be the key to helping single men find dates on Tinder?
Men may still have the upper hand societally in many ways, but online dating is not one of them. Women enjoy a 50% response rate to the initial messages they send, while men o…
Original Research
Irrational Labs
· Original study ↗
Methodology
A/B experiment on Tinder: 1,227 messages sent to 1,227 unique matched users across 5 major US cities; statistically significant difference
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tinder users receiving humorous vs earnest messages: 12% reply rate lift. Source: Irrational Labs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tinder-funny-messages-reply-lift
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<blockquote cite="https://lighthousedata.io/data/tinder-funny-messages-reply-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- reply rate lift for Tinder users receiving humorous vs earnest messages<br><small>Source: Irrational Labs (2024) · <a href="https://lighthousedata.io/data/tinder-funny-messages-reply-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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