B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

48%

48% -- primetime viewership share for Times Now (2012-03)

Name: Primetime Viewership Share Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2012-03 · TAM (Television Audience Measurement)

Times Now claimed 48% primetime (7pm to 11pm) viewership share on election counting day (March 6, 2012).

Claim from Times Now newspaper advertisement citing TAM ratings

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Attribution: TAM (Television Audience Measurement) View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

48%

Unit

Percentage

Data Vintage

2012-03

Entity

Times Now

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

TAM (Television Audience Measurement) Primary Tier C

http://wearethebest.wordpress.com/2012/03/15/ ↗

Confidence: 48/100 Vintage: 2012-03 Channel: Common Crawl

Source Article

Posts from March 15, 2012 on sans serif

Original Research

TAM (Television Audience Measurement) · Original study ↗

Methodology

TAM television ratings cited in newspaper advertisement

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Times Now: 48% primetime viewership share. Source: TAM (Television Audience Measurement) (2012-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/times-now-primetime-viewership-election-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/times-now-primetime-viewership-election-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- primetime viewership share for Times Now<br><small>Source: TAM (Television Audience Measurement) (2012-03) · <a href="https://lighthousedata.io/data/times-now-primetime-viewership-election-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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