B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- primetime viewership share for Drama TV genre (2013)
Dramas made up 41% of prime time television viewership.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2013
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://blog.hollywoodbranded.com/entertainment-marketing-strategy-which-show-is-best-for-your-brand ↗
Source Article
Entertainment Marketing Strategy: Which Show Is Best For Your Brand?
Entertainment Marketing Strategy: Which Show Is Best For Your Brand?
Quick Answer
Hollywood Branded discusses a brand's entertainment marketing strategy, and the shows that will fit the brand.
Genre: Comedy, Drama or Other?
The choice of which television show brands choose to place their products de…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen data cited
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Drama TV genre: 41% primetime viewership share. Source: Nielsen (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/drama-primetime-viewership-41
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<blockquote cite="https://lighthousedata.io/data/drama-primetime-viewership-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- primetime viewership share for Drama TV genre<br><small>Source: Nielsen (2013) · <a href="https://lighthousedata.io/data/drama-primetime-viewership-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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