B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6 hours
6 hours -- hours saved per week for marketing automation adopters (2026)
Companies adopting marketing automation save a median of 6.3 hours per week from automated workflows.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6 hours
Unit
Duration Hours
Data Vintage
2026
Entity
Sample Size
487
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
v12.ai
Primary
Tier B
https://v12.ai/marketing-automation-roi-in-2026-real-numbers-from-487-companies/ ↗
Source Article
Marketing Automation ROI in 2026: Real Numbers From 487 Companies - V12 AI
Marketing Automation ROI in 2026: Real Numbers From 487 Companies
Marketing automation isn’t new, but in 2026 the economics have shifted dramatically. When we analyzed 487 companies using marketing automation platforms, we found the median ROI hit 341% — up from 218% in 2024. More importantly, 73% o…
Original Research
v12.ai
· Original study ↗
Methodology
Median from vendor survey
Methodology documented
Segmentation
IndustryMarTech
Company SizeAll sizes
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
marketing automation adopters: 6 hours hours saved per week. Source: v12.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/time-saved-automation-weekly
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<blockquote cite="https://lighthousedata.io/data/time-saved-automation-weekly" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6 hours</strong> -- hours saved per week for marketing automation adopters<br><small>Source: v12.ai (2026) · <a href="https://lighthousedata.io/data/time-saved-automation-weekly" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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