B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
15%
15% -- share of awake time spent on social media for global social media users (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
waterbearmarketing.com
Primary
Tier C
https://waterbearmarketing.com/engaging-social-media-tactics-create-fireworks-this-july/ ↗
Source Article
Engaging Social Media Tactics | Create Fireworks this July
Social media is one of the best ways for businesses to connect with their customers and to create and develop new relationships. Over 55% of the global population uses some form of social media and people spend roughly 15% of their time awake on some type of social. As a business it’s important that…
Original Research
waterbearmarketing.com
· Original study ↗
Methodology
Marketing blog citing aggregate media consumption data; original source not named
Methodology documented
Segmentation
Industrysocial_media_marketing,media_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
global social media users: 15% share of awake time spent on social media. Source: waterbearmarketing.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/time-awake-spent-on-social-media
HTML Embed
<blockquote cite="https://lighthousedata.io/data/time-awake-spent-on-social-media" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of awake time spent on social media for global social media users<br><small>Source: waterbearmarketing.com (2024) · <a href="https://lighthousedata.io/data/time-awake-spent-on-social-media" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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