B
Evidence Grade B
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Recent
14%
14% -- share of tiktok users following journalists or news organizations for news for TikTok users (2025)
According to research from the Missouri School of Journalism, only 14% of TikTok users follow journalists or news organizations to get news on the platform.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Missouri School of Journalism
Primary
Tier B
https://news.influencerjournalism.com/who-does-creator-journalism-actually-serve/ ↗
Source Article
Who Does Creator Journalism Actually Serve?
A 29-year-old YouTuber now matches France’s biggest network in audience trust. TF1 is partnering with him — and creators like him — to lend the newsroom some of that credibility. Early results suggest some of these alliances aren’t working
A newsroom with no dedicated social staff used the cohort to…
Original Research
Missouri School of Journalism
· Original study ↗
Methodology
Research study from the Missouri School of Journalism on newsroom TikTok practices and audience behavior
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok users: 14% share of tiktok users following journalists or news organizations for news. Source: Missouri School of Journalism (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-users-follow-journalists-14pct
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<blockquote cite="https://lighthousedata.io/data/tiktok-users-follow-journalists-14pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of tiktok users following journalists or news organizations for news for TikTok users<br><small>Source: Missouri School of Journalism (2025) · <a href="https://lighthousedata.io/data/tiktok-users-follow-journalists-14pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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