B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

2 hours

2 hours -- average daily screen time for TikTok (Australia, under 25s) (2025)

2025  · Spinach Advertising

People under 25 in Australia spend in excess of 2.5 hours per day on average on TikTok.

  • Stated verbally as 'in excess of 2.5 hours on average'
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Attribution: Spinach Advertising View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
2 hours
Unit
Duration Hours
Data Vintage
2025
Entity
TikTok (Australia, under 25s)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Spinach Advertising Primary Tier C
https://spinach.com.au/opinion/jimmy-kimmel-has-returned-to-us-television-screens-but-has-his-suspen… ↗
Confidence: 47/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Jimmy Kimmel has returned to US television screens, but has his suspension changed the landscape for talk show hosts forever? | Spinach Advertising - New
Ben Willee, Executive Director of Media and Data at Spinach Advertising, talks to Brooke Corte on 2GB Radio’s Money News about the changing face of talk back shows and more. Listen to Ben speak here: Check out the podcast here: Ben Willee, Executive Director of Media & Data for Spinach Advertising O…
Original Research
Spinach Advertising · Original study ↗

Media agency estimate cited by Spinach Advertising executive on 2GB Radio

Methodology documented
Industrymarketing
Plain Text
TikTok (Australia, under 25s): 2 hours average daily screen time. Source: Spinach Advertising (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-under25-australia-2-5-hours
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<blockquote cite="https://lighthousedata.io/data/tiktok-under25-australia-2-5-hours" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2 hours</strong> -- average daily screen time for TikTok (Australia, under 25s)<br><small>Source: Spinach Advertising (2025) · <a href="https://lighthousedata.io/data/tiktok-under25-australia-2-5-hours" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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