B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
10 hours
10 hours -- average daily screen time for American consumers (2014)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10 hours
Unit
Duration Hours
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clow (textbook citation)
Primary
Tier C
https://hazimalaeddin.com/2017/10/04/integrated-marketing-communications-imc/ ↗
Source Article
Value of Integrated Marketing Communications (IMC) - Hazim Alaeddin | AIO/GEO/SEO Expert and Consultant
The Value of Integrated Marketing Communications (IMC)
Marketing has been around since the beginning of human commerce. Trying to convince individuals to spend their hard-earned money on a product or service is a competitive yet well-researched endeavor. With the advent of 4G/LTE (Mobile Broadband),…
Original Research
Clow (textbook citation)
· Original study ↗
Methodology
Cited from Clow (2014) textbook; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
American consumers: 10 hours average daily screen time. Source: Clow (textbook citation) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/american-daily-screen-time-2014
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<blockquote cite="https://lighthousedata.io/data/american-daily-screen-time-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10 hours</strong> -- average daily screen time for American consumers<br><small>Source: Clow (textbook citation) (2014) · <a href="https://lighthousedata.io/data/american-daily-screen-time-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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