B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- share citing trust in account factor for TikTok users (2025)
33% of respondents in the MGH survey cited trust in the person or TikTok account sharing the video as a top factor for visiting or ordering from a restaurant after seeing it on TikTok.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MGH
Primary
Tier C
https://www.trykitchenhub.com/post/business-in-the-age-of-tiktok-how-short-videos-influence-food-con… ↗
Source Article
How Short Videos Influence Food Consumption and Restaurant Experiments | KitchenHub Blog
By Tanya Alipchikova
If your restaurant isn't on TikTok, you might not be doing it right.
Well, if the reason for that is not wanting to support China, that is understandable, and I respect that.
But when there is no explanation, and the only excuse sounds like “I am too old for this… thing” or “I a…
Original Research
MGH
· Original study ↗
Methodology
MGH survey on factors driving restaurant visits from TikTok
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok users: 33% share citing trust in account factor. Source: MGH (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-trust-factor
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<blockquote cite="https://lighthousedata.io/data/tiktok-trust-factor" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- share citing trust in account factor for TikTok users<br><small>Source: MGH (2025) · <a href="https://lighthousedata.io/data/tiktok-trust-factor" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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