B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- tiktok attributed ticket purchases without tv ad exposure for TikTok theatrical campaigns (2026)
60% of TikTok-attributed movie ticket purchases across 38 theatrical campaigns came from audiences that never saw the film's TV ads.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
38
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Samba
Primary
Tier B
https://affninja.beehiiv.com/p/mar-06-2026 ↗
Source Article
Weekly SEO and Marketing Recap: Mar 06, 2026
Original Research
Samba
· Original study ↗
Methodology
Samba meta-analysis of 38 theatrical campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok theatrical campaigns: 60% tiktok attributed ticket purchases without tv ad exposure. Source: Samba (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ticket-purchases-no-tv-60pct
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<blockquote cite="https://lighthousedata.io/data/tiktok-ticket-purchases-no-tv-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- tiktok attributed ticket purchases without tv ad exposure for TikTok theatrical campaigns<br><small>Source: Samba (2026) · <a href="https://lighthousedata.io/data/tiktok-ticket-purchases-no-tv-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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