B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10.48%
10.48% -- median engagement rate for TikTok sports accounts (2026-06)
The median engagement rate for large public sports accounts on TikTok was 10.48% in June 2026.
- Calculated as (likes + comments) / views
- Sample weighted toward large, recognizable public accounts
- Excludes shares
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.48%
Unit
Percentage
Data Vintage
2026-06
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialCrawl Research
Primary
Tier A
https://www.socialcrawl.dev/blog/social-media-engagement-rate-benchmarks-2026 ↗
Source Article
Social Media Engagement Rate Benchmarks 2026 (1,269 Posts)
Social Media Engagement Rate Benchmarks 2026 (1,269 Posts)
By SocialCrawl Research···10 min read
We measured engagement rate on 1,269 recent posts from 79 major accounts. TikTok's median beats Instagram and YouTube in all 6 categories. Full data + method.
Every "average engagement rate" chart you've…
Original Research
SocialCrawl Research
· Original study ↗
Methodology
Median per vertical, large public accounts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok sports accounts: 10.48% median engagement rate. Source: SocialCrawl Research (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-sports-engagement-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-sports-engagement-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.48%</strong> -- median engagement rate for TikTok sports accounts<br><small>Source: SocialCrawl Research (2026-06) · <a href="https://lighthousedata.io/data/tiktok-sports-engagement-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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