B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- sound on rate for TikTok (2025)
TikTok video viewing has an estimated sound-on rate of 88%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webtools.co
Primary
Tier B
https://webtools.co/articles/youtube-advertising-strategy-guide ↗
Source Article
YouTube Advertising Strategy: Video Ads That Drive Real Conversions
YouTube Advertising Strategy: Video Ads That Drive Real Conversions
YouTube reaches over 2.5 billion monthly active users. That's more than any social platform except its parent company, Google. Yet most advertisers treat YouTube as an afterthought -- something to test "eventually" after they've max…
Original Research
webtools.co
· Original study ↗
Methodology
Comparison table figure
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 88% sound on rate. Source: webtools.co (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-sound-on-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-sound-on-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- sound on rate for TikTok<br><small>Source: webtools.co (2025) · <a href="https://lighthousedata.io/data/tiktok-sound-on-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.