B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- ecommerce market share for TikTok Shop (Vietnam marketplace sales) (2025)
TikTok Shop accounted for more than 41% of Vietnam's ecommerce marketplace sales in 2025.
- Described as 'more than 41%'
- Based on total spending across the four major marketplaces: Shopee, TikTok Shop, Lazada, Tiki
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Metric
Primary
Tier C
https://www.8bitcontent.com/digital-marketing-vietnam ↗
Source Article
Digital Marketing in Vietnam: Channels & Growth Guide Updated for 2026
Digital Marketing in Vietnam
Vietnam is a very online country. Walk into any densely populated café and there's a good chance most of the room is on a phone working, gaming, messaging or watching something.
Google is important, but Facebook, TikTok and local platforms like Zalo can play a much bigge…
Original Research
Metric
· Original study ↗
Methodology
Stated as a lower bound ('grown to more than 41%'); Metric data reported by VnExpress, cited via 8bitcontent.com
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Shop (Vietnam marketplace sales): 41% ecommerce market share. Source: Metric (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-shop-vietnam-market-share-2025-metric
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<blockquote cite="https://lighthousedata.io/data/tiktok-shop-vietnam-market-share-2025-metric" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- ecommerce market share for TikTok Shop (Vietnam marketplace sales)<br><small>Source: Metric (2025) · <a href="https://lighthousedata.io/data/tiktok-shop-vietnam-market-share-2025-metric" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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