B
Evidence Grade B
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accuracy verified by the review judge
Safe to Cite
Recent
18.2%
18.2% -- share of social commerce for TikTok Shop (US) (2025)
In 2025, TikTok Shop accounted for 18.2% of total U.S. social commerce sales according to eMarketer.
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Lighthouse Research Team
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Evidence graded
Value
18.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
eMarketer
Primary
Tier C
https://www.fieldtrip.agency/post/top-tiktok-shop-agencies-for-dtc-brands ↗
Source Article
12 Top TikTok Shop Agencies Scaling DTC Brands
Yousuf
Published:
July 3, 2026
Updated:
August 21, 2026
TikTok Shop has quickly moved from an experimental social commerce channel to a serious growth engine for DTC brands.
What started as a discovery platform built around short-form video, creator recommendations, and viral trends is now becoming …
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer estimate cited by Fieldtrip Agency
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Shop (US): 18.2% share of social commerce. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-shop-share-us-social-commerce-2025
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<blockquote cite="https://lighthousedata.io/data/tiktok-shop-share-us-social-commerce-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.2%</strong> -- share of social commerce for TikTok Shop (US)<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/tiktok-shop-share-us-social-commerce-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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