B
Evidence Grade B
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Recent
39.6%
39.6% -- ecommerce market share for TikTok Shop (Vietnam marketplace sales, YouNet ECI estimate) (2025)
TikTok Shop accounted for 39.6% of the Vietnam ecommerce market in 2025 according to estimates by YouNet ECI.
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Lighthouse Research Team
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Evidence graded
Value
39.6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
YouNet ECI
Primary
Tier C
https://www.8bitcontent.com/digital-marketing-vietnam ↗
Source Article
Digital Marketing in Vietnam: Channels & Growth Guide Updated for 2026
Digital Marketing in Vietnam
Vietnam is a very online country. Walk into any densely populated café and there's a good chance most of the room is on a phone working, gaming, messaging or watching something.
Google is important, but Facebook, TikTok and local platforms like Zalo can play a much bigge…
Original Research
YouNet ECI
· Original study ↗
Methodology
Alternative market-share estimate from YouNet ECI, cited via 8bitcontent.com
Methodology documented
Segmentation
Industrymarketing
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Plain Text
TikTok Shop (Vietnam marketplace sales, YouNet ECI estimate): 39.6% ecommerce market share. Source: YouNet ECI (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-shop-market-share-2025-younet
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<blockquote cite="https://lighthousedata.io/data/tiktok-shop-market-share-2025-younet" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.6%</strong> -- ecommerce market share for TikTok Shop (Vietnam marketplace sales, YouNet ECI estimate)<br><small>Source: YouNet ECI (2025) · <a href="https://lighthousedata.io/data/tiktok-shop-market-share-2025-younet" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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