B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- incremental purchase rate for TikTok Shop (2026)
According to HiveHQ's 2026 analysis, 78% of TikTok Shop purchases are incremental, representing buyers who would not have purchased on Amazon.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HiveHQ
Primary
Tier B
https://amplisell.com/blog-posts/best-tiktok-shop-agencies-a-buyers-guide ↗
Source Article
7 Best TikTok Shop Agencies in 2026: A Buyer's Guide
Original Research
HiveHQ
· Original study ↗
Methodology
HiveHQ 2026 analysis of TikTok Shop purchase incrementality vs Amazon
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Shop: 78% incremental purchase rate. Source: HiveHQ (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-shop-incremental-purchases-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-shop-incremental-purchases-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- incremental purchase rate for TikTok Shop<br><small>Source: HiveHQ (2026) · <a href="https://lighthousedata.io/data/tiktok-shop-incremental-purchases-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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