B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4.7%
4.7% -- social commerce conversion rate for TikTok Shop (2026)
TikTok Shop conversion rate is 4.7%, compared to Instagram (2.1%), Facebook (1.8%), and YouTube (1.4%).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foundry CRO
Primary
Tier B
https://foundrycro.com/blog/ecommerce-marketing-benchmarks-2026/ ↗
Source Article
Ecommerce Marketing Benchmarks 2026: CVR, CAC & ROAS | Foundry CRO
Key Takeaways:
- Ecommerce CAC increased 40-60% from 2023 to 2025, driven by iOS privacy changes, Temu/mega-retailer auction inflation, and rising CPCs across every platform
- Mobile drives 84.4% of ecommerce traffic but converts at less than half the desktop rate (1.8-2.87% vs 3.2-4.51%), the singl…
Original Research
Foundry CRO
· Original study ↗
Methodology
vs Instagram 2.1%, Facebook 1.8%, YouTube 1.4%
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 8.2% | |
| 2026 (current) | 4.7% | -42.7% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Shop: 4.7% social commerce conversion rate. Source: Foundry CRO (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-shop-conversion-2026
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<blockquote cite="https://lighthousedata.io/data/tiktok-shop-conversion-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.7%</strong> -- social commerce conversion rate for TikTok Shop<br><small>Source: Foundry CRO (2026) · <a href="https://lighthousedata.io/data/tiktok-shop-conversion-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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