B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- tiktok shop awareness rate for US monthly TikTok users (2024-01)
64% of respondents who use TikTok at least once per month said they were aware of TikTok Shop.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024-01
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The New Consumer
Primary
Tier A
https://newconsumer.com/2024/01/tiktok-shop-is-huge-will-it-last/ ↗
Source Article
TikTok Shop is huge. Will it last?
Executive Briefing
TikTok Shop is huge. Will it last?
Finally, social commerce is working in the US. Also: What does a Shark Tank appearance do for a startup’s sales?
This post is also available as a podcast. To get The New Consumer Audio Edition in your podcast app, become a member or sign in.
Hell…
Original Research
The New Consumer
· Original study ↗
Methodology
The New Consumer Consumer Trends Survey; among ~1,200 monthly TikTok users
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 64% | |
| 2024-01 (current) | 64% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US monthly TikTok users: 64% tiktok shop awareness rate. Source: The New Consumer (2024-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-shop-awareness-survey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-shop-awareness-survey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- tiktok shop awareness rate for US monthly TikTok users<br><small>Source: The New Consumer (2024-01) · <a href="https://lighthousedata.io/data/tiktok-shop-awareness-survey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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