B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16.5%
16.5% -- share liking live broadcast content for UK TikTok users aged 18-25 (Gen Z) (2021)
16.5% of Gen Z (aged 18-25) UK TikTok users say they like to watch live broadcast content from brands (e.g., interviews or Q&A sessions).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
16.5%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
askattest.com
Primary
Tier A
https://www.askattest.com/blog/research/how-to-use-tiktok-for-brand-building ↗
Source Article
How to use TikTok for brand building (and get millions of likes)
Original Research
askattest.com
· Original study ↗
Methodology
Attest survey of 500 UK TikTok users
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK TikTok users aged 18-25 (Gen Z): 16.5% share liking live broadcast content. Source: askattest.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-live-content-gen-z-16-5
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-live-content-gen-z-16-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.5%</strong> -- share liking live broadcast content for UK TikTok users aged 18-25 (Gen Z)<br><small>Source: askattest.com (2021) · <a href="https://lighthousedata.io/data/tiktok-live-content-gen-z-16-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.