B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- tiktok influencer marketing usage rate for US small business owners (2026)
38% of US small business owners surveyed use TikTok influencers for product sales or promotions.
- Vendor-funded survey conducted via SurveyMonkey
- Sample size of 200 small business owners
- No margin of error disclosed
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Adobe Express
Primary
Tier B
https://healthroutedaily.co/gen-z-preference-for-tiktok-over-google-drops-50-data-shows/568267/ ↗
Source Article
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey. But the platform’s position as a Google challenger may be weaker than the headline numbers suggest.
An updated report from Adobe Express, published February 17, surveyed 807 consumer…
Original Research
Adobe Express
· Original study ↗
Methodology
Up from 25% in 2024; Adobe Express survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small business owners: 38% tiktok influencer marketing usage rate. Source: Adobe Express (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-influencer-marketing-adoption-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-influencer-marketing-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- tiktok influencer marketing usage rate for US small business owners<br><small>Source: Adobe Express (2026) · <a href="https://lighthousedata.io/data/tiktok-influencer-marketing-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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