B Evidence Grade B Safe to Cite Dated

16 -- roas increase infeed for TikTok's InFeed ads (2022)

Name: Roas Increase Infeed Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-14

2022 · Nielsen

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-08-14 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2022

Entity

TikTok's InFeed ads

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier A

https://www.nielsen.com/ko/insights/2022/case-study-quantifying-the-impact-of-tiktok-advertising-2/ ↗

Confidence: 74/100 Vintage: 2022 Channel: Deep Crawl

Source Article

TikTok 광고의 영향력 정량화하기

인기 동영상 공유 플랫폼인 TikTok은 지난 몇 년 동안 폭발적으로 성장했습니다. 현재 155개 이상의 국가에서 이용 가능한 이 플랫폼은 매력적인 엔터테인먼트와 영감을 주는 콘텐츠로 중동 지역에서 엄청난 성장세를 보이고 있습니다. 이 사례 연구에서 TikTok은 닐슨에 신디케이트된 시장 믹스 모델(MMM) 연구를 의뢰하여 자사의 풀 퍼널 몰입형 광고 솔루션이 CPG 카테고리 전반의 매출과 ROAS를 높이는 데 어떤 영향을 미치는지 조사했습니다. 닐슨의 마케팅 믹스 모델링 솔루션을 사용하여 틱톡은 브랜드가 ROAS를 극대화할 수 있…

Original Research

Nielsen · Original study ↗

Methodology

Using Nielsen's Marketing Mix Modeling (MMM) solution

Methodology documented

Segmentation

IndustryMedia RegionGlobal Channelpaid_ads

Cite this stat

Plain Text

TikTok's InFeed ads: 16 roas increase infeed. Source: Nielsen (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-infeed-roas-increase

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tiktok-infeed-roas-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16</strong> -- roas increase infeed for TikTok's InFeed ads<br><small>Source: Nielsen (2022) · <a href="https://lighthousedata.io/data/tiktok-infeed-roas-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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