B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$6
$6 -- display cpm for TikTok (Q2 2026)
TikTok has an average CPM of $5.50 in Q2 2026.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$6
Unit
Currency Usd
Data Vintage
Q2 2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
webtools.co
Primary
Tier B
https://webtools.co/articles/google-display-vs-programmatic ↗
Source Article
Google Display Network vs Programmatic Display: Cost, Control, and Performance Compared
If you've spent any time planning a display advertising campaign, you've encountered the question: Google Display Network or programmatic? Many advertisers treat these as competing options on the same level. They're not. One is a platform. The other is a buying method. Understanding the distinction …
Original Research
webtools.co
· Original study ↗
Methodology
Industry benchmark table compiled by webtools.co
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: $6 display cpm. Source: webtools.co (Q2 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-cpm-q2-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-cpm-q2-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$6</strong> -- display cpm for TikTok<br><small>Source: webtools.co (Q2 2026) · <a href="https://lighthousedata.io/data/tiktok-cpm-q2-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.