B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
65%
65% -- share of campaign performance determined by creative for TikTok ad campaigns (2025)
Creative determines 65% to 70% of TikTok campaign performance.
- Reported as a range (65–70%) across global studies
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Global studies (unspecified)
Primary
Tier C
https://digital-eagle.us/blog/user-acquisition/cpi-in-tiktok ↗
Source Article
How to reduce CPI in TikTok ads for mobile apps in 2025
How to reduce CPI in TikTok ads for mobile apps: a complete 2025 guide
This guide explains how TikTok’s ecosystem works today, why some campaigns struggle to scale, and what practical steps help advertisers consistently reduce CPI while maintaining quality installs.
User Acquisition
11.13.2025
Reduc…
Original Research
Global studies (unspecified)
· Original study ↗
Methodology
Range 65–70%; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok ad campaigns: 65% share of campaign performance determined by creative. Source: Global studies (unspecified) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-campaign-performance-creative-driven
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-campaign-performance-creative-driven" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of campaign performance determined by creative for TikTok ad campaigns<br><small>Source: Global studies (unspecified) (2025) · <a href="https://lighthousedata.io/data/tiktok-campaign-performance-creative-driven" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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