B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

4 -- tiktok beauty roas for TikTok Ads — Beauty & Personal Care (2025)

Name: Tiktok Beauty Roas Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2025 · rule1.ai

Beauty & Personal Care brands achieved a benchmark ROAS of 3.50 on TikTok Ads.

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Attribution: rule1.ai View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2025

Entity

TikTok Ads — Beauty & Personal Care

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

rule1.ai Primary Tier B

https://rule1.ai/articles/roas-benchmarks ↗

Confidence: 28/100 Vintage: 2025 Channel: Wayback

Source Article

ROAS Benchmarks by Industry: What to Expect in 2026 | rule1

Check out our AI Agent.Learn more ROAS Benchmarks by Industry: What to Expect in 2026 ROAS benchmarks by industry and platform with hard numbers from 35,000+ advertisers. Meta, Google, TikTok data broken down by vertical. The average ecommerce ROAS dropped to 2.87x in 2025 — down 4% year over year. …

Original Research

rule1.ai · Original study ↗

Methodology

Upcounting ecommerce report (2025), Varos market data (Q1 2025)

Methodology documented

Segmentation

IndustryBeauty & Personal Care RegionGlobal RoleAll marketers Channelsocial

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Plain Text

TikTok Ads — Beauty & Personal Care: 4 tiktok beauty roas. Source: rule1.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-beauty-roas-2025

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<blockquote cite="https://lighthousedata.io/data/tiktok-beauty-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- tiktok beauty roas for TikTok Ads — Beauty & Personal Care<br><small>Source: rule1.ai (2025) · <a href="https://lighthousedata.io/data/tiktok-beauty-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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