B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- share of audience lost for 19 profiled TikTok creators & businesses (2023)
The 19 profiled TikTok creators and businesses would lose an average of 85% of their overall social media audience/footprint if a TikTok ban were enacted in the US.
- Based on a non-random sample of 19 creators and businesses profiled by the author
- Calculated based on follower counts across TikTok, Instagram, and YouTube
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
19
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Meagan's Newsletter
Primary
Tier C
https://meagans-newsletter.beehiiv.com/p/9-ways-tiktok-impacts-us-economy-across-industries ↗
Source Article
9 ways TikTok impacts the U.S. Economy across industries
- Meagan's Newsletter: The Gen Z POV
- Posts
- 9 ways TikTok impacts the U.S. Economy across industries
9 ways TikTok impacts the U.S. Economy across industries
These 19 creators & businesses will lose ~85% of their social footprint with a TikTok ban (and monetization opportunities), and I dive into…
Original Research
Meagan's Newsletter
· Original study ↗
Methodology
Author's own analysis of creator cross-platform followings
Methodology documented
Segmentation
IndustryMedia
RegionUS
Channelsocial
Cite this stat
Plain Text
19 profiled TikTok creators & businesses: 85% share of audience lost. Source: Meagan's Newsletter (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ban-audience-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ban-audience-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share of audience lost for 19 profiled TikTok creators & businesses<br><small>Source: Meagan's Newsletter (2023) · <a href="https://lighthousedata.io/data/tiktok-ban-audience-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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