B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.8%
5.8% -- average content engagement rate for TikTok (2023)
TikTok's average content engagement rate was around 5.8% in 2023.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shortimize
Primary
Tier B
http://shortimize.dreamhosters.com/what-is-a-good-engagement-rate-on-tiktok/ ↗
Source Article
What Is a Good Engagement Rate on TikTok? (2025 Guide)
If you're trying to make sense of your TikTok analytics, you've probably stared at your engagement rate and wondered: is this actually good? The answer isn't as simple as a single number. What counts as "good" depends on your account size, your niche, and honestly, who you're comparing yourself to.
…
Original Research
Shortimize
· Original study ↗
Methodology
Year-over-year comparison cited by publisher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 5.8% average content engagement rate. Source: Shortimize (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-avg-engagement-rate-2023
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<blockquote cite="https://lighthousedata.io/data/tiktok-avg-engagement-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- average content engagement rate for TikTok<br><small>Source: Shortimize (2023) · <a href="https://lighthousedata.io/data/tiktok-avg-engagement-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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