B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30.7%
30.7% -- average hook rate for TikTok ad accounts (2026-03)
The average hook rate across TikTok ad accounts sits around 30.7%.
- Based on multi-account analysis across TikTok ad accounts
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30.7%
Unit
Percentage
Data Vintage
2026-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rule1
Primary
Tier B
https://rule1.ai/articles/hook-rate ↗
Source Article
Hook rate: what it is, how to calculate it, and what good looks like | rule1
Check out our AI Agent.Learn more
Hook rate: what it is, how to calculate it, and what good looks like
Hook rate measures the percentage of viewers who watch the first 2-3 seconds of your video ad. Learn how to calculate, benchmark, and improve it.
Hook rate is the percentage of people who watch the…
Original Research
rule1
· Original study ↗
Methodology
Multi-account analysis by rule1; TikTok 2-second measurement window
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok ad accounts: 30.7% average hook rate. Source: rule1 (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-average-hook-rate-30-7
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-average-hook-rate-30-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30.7%</strong> -- average hook rate for TikTok ad accounts<br><small>Source: rule1 (2026-03) · <a href="https://lighthousedata.io/data/tiktok-average-hook-rate-30-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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