B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
7.1%
7.1% -- ai content engagement rate for TikTok (2025)
AI content on TikTok achieves an average engagement rate of 7.1%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
7.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Socialinsider
Primary
Tier B
https://greenfroglabs.com/blog/ai-content-audience-says-hate-but-watches ↗
Source Article
In January 2026, YouGov published a survey of 5,000 US internet users. 72% said they have a negative view of AI-generated content. 68% said they try to avoid it. 61% said brands that use AI-generated content lose their trust.
In the same month, Tubular Labs published their Q4 2025 Platform Intellige…
Original Research
Socialinsider
· Original study ↗
Methodology
Socialinsider 2025 TikTok Benchmark Report; AI content vs 4.8% non-AI (+48%)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 7.1% ai content engagement rate. Source: Socialinsider (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ai-engagement-socialinsider-2025
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<blockquote cite="https://lighthousedata.io/data/tiktok-ai-engagement-socialinsider-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.1%</strong> -- ai content engagement rate for TikTok<br><small>Source: Socialinsider (2025) · <a href="https://lighthousedata.io/data/tiktok-ai-engagement-socialinsider-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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