B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$20
$20 -- minimum daily ad budget for TikTok Ads (2020)
Advertisers can run campaigns and target audiences on TikTok Ads starting at a minimum daily budget of $20.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$20
Unit
Currency Usd
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TikTok
Primary
Tier B
https://patchboard.co/blog/post/tiktok-ads ↗
Source Article
An Introduction To TikTok Ads
If you are targeting people below the age of 30 then it is imperative that you consider TikTok Ads. With 800 Million+ monthly active users, TikTok has surpassed Twitter and Snapchat in popularity. 66% of users are younger than 30 (41% between 16-24).
After reading this post you should have a pretty …
Original Research
TikTok
· Original study ↗
Methodology
Platform minimum ad spend cited in marketing blog
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | $20 | |
| 2026 | $20 | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok Ads: $20 minimum daily ad budget. Source: TikTok (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ads-minimum-daily-budget
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<blockquote cite="https://lighthousedata.io/data/tiktok-ads-minimum-daily-budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20</strong> -- minimum daily ad budget for TikTok Ads<br><small>Source: TikTok (2020) · <a href="https://lighthousedata.io/data/tiktok-ads-minimum-daily-budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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