B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
72%
72% -- ads perceived as inspiring for TikTok (2024)
72% of surveyed consumers agree that ads on TikTok are perceived as inspiring.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar
Primary
Tier B
https://www.kingfluencers.com/en/blog/die-auswirkungen-der-globalen-prasenz-von-tiktok ↗
Source Article
The Impacts of TikTok’s Global Presence | Kingfluencers
Choose your language
2024-05-05
Tiktok, Social Media Marketing
As TikTok is driving a new wave of entertainment, is the platform reflecting culture or creating it? Or both? The worldwide ubiquity of TikTok has myriad impacts, including fascinating and unexpected benefits to society.
- 1.7M monthly a…
Original Research
Kantar
· Original study ↗
Methodology
TikTok-commissioned study conducted by Kantar
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TikTok: 72% ads perceived as inspiring. Source: Kantar (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ads-inspiring-72-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ads-inspiring-72-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- ads perceived as inspiring for TikTok<br><small>Source: Kantar (2024) · <a href="https://lighthousedata.io/data/tiktok-ads-inspiring-72-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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