C
Evidence Grade C
Use with Hedging
Dated
$22
$22 -- cpc for TikTok ads (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$22
Unit
Currency Usd
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Social Media Agency One
Primary
Tier B
https://pt.socialmediaagency.one/anuncios-no-tiktok-para-empresas-publicar-anuncios-e-aumentar-o-roa… ↗
Source Article
Anúncios do TikTok para Empresas: Fazer publicidade, custos e estratégias | Redes Sociais Um
Anúncios no TikTok para empresas: publicar anúncios e aumentar o ROAS
Os anúncios do TikTok são a nova fronteira do marketing de desempenho. CPMs entre 5 e 10 euros, um alcance orgânico que funciona como um amplificador natural e um público-alvo que aceita a publicidade como entretenimento — desde q…
Also cited by
2026-08-22
Original Research
Social Media Agency One
· Original study ↗
Methodology
Range midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
TikTok ads: $22 cpc. Source: Social Media Agency One (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tiktok-ad-cpc
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tiktok-ad-cpc" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$22</strong> -- cpc for TikTok ads<br><small>Source: Social Media Agency One (2023) · <a href="https://lighthousedata.io/data/tiktok-ad-cpc" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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