B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5.84%
5.84% -- sessions growth rate for Tier 2 brands (2024-11)
Tier 2 brand sessions grew by 5.84% year-over-year in November 2024.
- Data adjusted for Cyber Monday
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.84%
Unit
Percentage
Data Vintage
2024-11
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CohereOne
Primary
Tier A
https://live-cohereone.pantheonsite.io/december-2024-trends/ ↗
Source Article
December 2024 Trends - CohereOne
We compiled these trends from over 100 brands, comparing year-over-year data for November, adjusted for Cyber Monday.
November 2024: Navigating a Compressed Holiday Season
November presented unique challenges as Thanksgiving fell on November 28, creating a compressed holiday shopping season. Retaile…
Original Research
CohereOne
· Original study ↗
Methodology
Year-over-year vs November 2023
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tier 2 brands: 5.84% sessions growth rate. Source: CohereOne (2024-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tier2-sessions-nov-2024
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<blockquote cite="https://lighthousedata.io/data/tier2-sessions-nov-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.84%</strong> -- sessions growth rate for Tier 2 brands<br><small>Source: CohereOne (2024-11) · <a href="https://lighthousedata.io/data/tier2-sessions-nov-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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