B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50,000,000
50,000,000 -- ecommerce buyer count for tier 2 cities and lower (India) (2023)
50 million e-commerce buyers in India come from tier 2 cities and lower.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50,000,000
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
fashionvaluechain.com
Primary
Tier B
https://fashionvaluechain.com/qoruz-diwali-2023-report-harnessing-the-power-of-influencer-marketing-… ↗
Source Article
Qoruz Diwali 2023 Report: Harnessing The Power of Influencer Marketing in India's ₹90,000 Crore Festive Market - FASHION VALUE CHAIN
- Brands expect to spend ~₹300-400 crore on Influencer Marketing this Diwali, thus reinstating the fact of being the next major trend in the marketing industry
- 66% of Diwali shoppers make purchasing decisions based on influencer recommendations
As the spirit of Diwali spreads across the country, b…
Original Research
fashionvaluechain.com
· Original study ↗
Methodology
Qoruz Diwali 2023 Report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
tier 2 cities and lower (India): 50,000,000 ecommerce buyer count. Source: fashionvaluechain.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tier2-ecommerce-buyers-50-million
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<blockquote cite="https://lighthousedata.io/data/tier2-ecommerce-buyers-50-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50,000,000</strong> -- ecommerce buyer count for tier 2 cities and lower (India)<br><small>Source: fashionvaluechain.com (2023) · <a href="https://lighthousedata.io/data/tier2-ecommerce-buyers-50-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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