B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
163,800
163,800 -- brand mentions for Tide (2018)
Tide generated a total of 163,800 social mentions during Super Bowl LII.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
163,800
Unit
Count
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Talkwalker
Primary
Tier B
https://blog.hollywoodbranded.com/the-most-memorable-super-bowl-ad-and-how-tide-won-the-ad-game ↗
Source Article
The Most Memorable Super Bowl Ad And How Tide Won The Ad Game
The Most Memorable Super Bowl Ad And How Tide Won The Ad Game
Quick Answer
Hollywood Branded explores the most memorable ad of Super Bowl LII, and how Tide found success through the celebrity endorsement campaign.
No Dirty Laundry Here, It Must Be A #TideAd
Super Bowl, the time of year large social …
Original Research
Talkwalker
· Original study ↗
Methodology
Social listening data from Talkwalker analytics firm
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Tide: 163,800 brand mentions. Source: Talkwalker (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tide-super-bowl-mentions-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tide-super-bowl-mentions-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>163,800</strong> -- brand mentions for Tide<br><small>Source: Talkwalker (2018) · <a href="https://lighthousedata.io/data/tide-super-bowl-mentions-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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