B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
300,000
300,000 -- brand mentions for Diageo reality TV show campaign (2026)
Diageo secured 300,000 brand mentions over 10 weeks through sponsoring a reality TV show with a heavy digital media component.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
300,000
Unit
Count
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Afritail
Primary
Tier B
https://afritail.com/maximizing-the-value-of-africas-anonymous-customers/ ↗
Source Article
Maximizing the Value of Africa’s Anonymous Customers
Original Research
Afritail
· Original study ↗
Methodology
Campaign performance over 10 weeks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Diageo reality TV show campaign: 300,000 brand mentions. Source: Afritail (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/diageo-campaign-brand-mentions
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<blockquote cite="https://lighthousedata.io/data/diageo-campaign-brand-mentions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>300,000</strong> -- brand mentions for Diageo reality TV show campaign<br><small>Source: Afritail (2026) · <a href="https://lighthousedata.io/data/diageo-campaign-brand-mentions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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