B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- engagement lift by day vs average for Cross-platform social media posts (Thursday) (2026-06)
Thursday social media posts generated 17% higher engagement compared to the cross-platform average across TikTok, Instagram, YouTube, and Reddit.
- Sample consists of 401 posts across 21 mega-creator accounts/subreddits pulled via API on a single day
- Engagement rate formulas are normalized differently across platforms
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026-06
Entity
Sample Size
401
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SocialCrawl Research
Primary
Tier A
https://www.socialcrawl.dev/blog/best-time-to-post-social-media-2026 ↗
Source Article
Best Time to Post on Social Media: 20:00 UTC Wins (+52%)
Best Time to Post on Social Media: 20:00 UTC Wins (+52%)
By SocialCrawl Research···16 min read
We analyzed 401 posts across TikTok, Instagram, YouTube, and Reddit. Posts at 20:00 UTC score +52% above average. Per-platform posting windows inside.
We pulled 401 posts from TikTok, Instagram, YouTube, a…
Original Research
SocialCrawl Research
· Original study ↗
Methodology
401 posts across 21 accounts; engagement rate normalization per platform
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cross-platform social media posts (Thursday): 17% engagement lift by day vs average. Source: SocialCrawl Research (2026-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thursday-best-day-social-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/thursday-best-day-social-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- engagement lift by day vs average for Cross-platform social media posts (Thursday)<br><small>Source: SocialCrawl Research (2026-06) · <a href="https://lighthousedata.io/data/thursday-best-day-social-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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