B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- positive or neutral sentiment share for Lotto Max Thrift Drop campaign (2025)
The Lotto Max 'Thrift Drop' campaign achieved 95% positive or neutral sentiment.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards / agency case study
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2025/?e=200788&n=Thrift+Drop ↗
Source Article
2025 Winner
Original Research
Strategy Awards / agency case study
· Original study ↗
Methodology
Campaign-reported results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Lotto Max Thrift Drop campaign: 95% positive or neutral sentiment share. Source: Strategy Awards / agency case study (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/thrift-drop-positive-sentiment
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<blockquote cite="https://lighthousedata.io/data/thrift-drop-positive-sentiment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- positive or neutral sentiment share for Lotto Max Thrift Drop campaign<br><small>Source: Strategy Awards / agency case study (2025) · <a href="https://lighthousedata.io/data/thrift-drop-positive-sentiment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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